Arave Open Field Day - September, 2019, Arava, Israel

Continuing the past years' tradition, OriGene have held the Fall Varieties exhibition in Ein Yahav that was led by the marketing team. At the exhibition we presented a wide diversity of melon types:
Justin type melon varieties (ORS 3556, ORS 3542) with orange flesh color, Green flesh color varieties like Meital and ORS 3445; and a new Ananas type melon – Ruby.
OriGene also presented the mid-size fruit watermelon, LaJoya, with a very high quality flesh traits. The exhibition hosted dozens of customers and R&D teams from the Arava valley that received tasting samples and information.